When it comes to packaging your products, you have two main options: “retail” packaging and “e-commerce” packaging. While both types of packaging should protect and present your products, there are significant differences between the two.
It's important to understand these differences and how they can impact your business. Working with an experienced packaging design company can help you navigate the nuances of selecting packaging for your product and create a design that not only looks great but also meets your unique needs.
In stores, packaging is sometimes referred to as the “ silent salesman.” Retail packaging is designed to be visually appealing and to catch the attention of shoppers. It typically includes features such as clear product images, brand colors and labeling, and product information. The packaging is often made of sturdy materials that can withstand being handled and transported from warehouses to stores.
Many vendors opt for retail-specific display packaging such as PDQ (pretty darn quick) trays and other options unique to retail settings, like hanging displays, countertop displays, floor displays, and endcap displays. PDQ trays are designed to hold a specific number of products, such as cosmetics or snacks, and are often used for product launches or seasonal promotions. With a PDQ tray, you’re more likely to catch a customer's eye and encourage them to make a purchase.
E-commerce packaging is designed to protect the product during shipping and handling a la parcel carrier delivery. It may not be as visually appealing as retail packaging, but it needs to be more durable and able to withstand the rigors of transportation.
Some unique packaging options used in e-commerce packaging include poly mailers, which are lightweight and easy to ship, and cardboard boxes that can be customized to fit specific products. E-commerce packaging often includes branding and marketing messages printed directly on the packaging to reinforce the brand and create a memorable unboxing experience for the consumer.
If you’re trying to decide on packaging for your products, it’s helpful to understand what makes each type of packaging unique. From there, you can work to create a functional and eye-catching package that both protects your products and attracts customers.
A packaging design company can help you understand the key differences between e-commerce and retail packaging and how they can affect your brand and sales. With expert guidance on the functionality of each type of packaging, you can design packaging that meets the unique needs of each channel.
A professional that offers both packaging design and engineering can also work with you to ensure your packaging is visually appealing, effectively communicates your brand message, and meets any necessary regulatory requirements. They can provide a range of design options and customization, such as the use of colors, graphics, materials, and finishes, to create packaging that truly reflects your brand and sets you apart from the competition.
Understanding the fundamental differences between e-commerce and retail packaging is the first step toward making informed decisions about your product packaging. Working with an experienced packaging company provides valuable insight into the functionality and key elements to build your brand.
From selecting the right materials to creating innovative packaging solutions, a packaging company can help you navigate the complexities of packaging design and create packaging that meets your unique needs and sets your products apart from the competition.