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Impressing your customers with uniquely decorated and designed folding carton boxes is a win-win for everyone. Not only will buyers be delighted by your extraordinary packaging—you’ll come to be known for effectively packaging lightweight products with style.
Fortunately, folding carton packaging is made to embrace the wow factor—it’s not merely a way
to deliver a product. Your folding carton packaging can be a piece of art that a customer keeps forever, serving as a motivation to recommend your products to others.
Folding carton boxes are well worth considering if you produce lightweight products and want your packaging to really shine. But with so many available options, how can you impress your customers with a design that stands out?
What are Folding Carton Boxes?
Folding carton boxes are product boxes, typically made of paperboard. The design is usually printed first, then cut and folded into shape. This type of packaging allows for total creative flexibility, as folding carton boxes can be fully customized both inside and out. They are the perfect template to tell your brand's story and impress prospective and current customers.
There are three primary printing methods for folding carton boxes: lithographic, digital, and flexographic. Digital printing tends to be the most economical option, making it a popular choice for small businesses with limited orders. Lithographic printing affixes a higher-quality laminate to your packaging and is more expensive, but it’s a great way to reinforce your brand image. Flexographic printing is another economical three-color printing option that works well for bulk orders and low costs.
Folding carton packaging can seriously exceed the predictability of a standard box. With a few small embellishments, your packages can go from ordinary to eye-catching, fostering a first impression that lasts.
When to Use Folding Carton Boxes?
Certain products lend themselves exceptionally well to folding carton packaging. They offer rigidity, clean graphics, and plenty of room for creativity. Carton boxes are cost-effective and aesthetically pleasing for most commercial packaging that doesn't hold heavy items.
While the list of lightweight products that package well in folding carton boxes is quite long, some ideas include beauty products and serums, chocolate and other food items, perfumes, jewelry, and clothing. They typically have a maximum thickness of 0.032 inches (.81mm), so they won't work well for most products over a few pounds. Depending on the product, folding carton packaging can be tricky to ship, so using them in retail spaces is ideal. Some companies opt for folding carton boxes inside a more durable corrugated carton box for shipping.
Folding carton packaging designs are virtually endless, but here are a few ideas to get your creative juices flowing:
Related Article: Create an Unforgettable Unboxing Experience with your Packaging Design
Folding Carton Boxes with Windows
This type of carton box is ideal if your product has a visual appeal, as it offers a sneak peek to grab customers' attention and pique their interest. Suppose you're packaging multiple variations of the same product, like nail polish colors or makeup. In that case, this is a fantastic way to highlight the product’s diversity from inside the box.
Windows can also add a splash of color to your box design without requiring you to invest in additional decorative printing.
Decorating Folding Carton Boxes with Stickers
A cost-effective way to add major aesthetic appeal and branding to your folding carton boxes is by using stickers. With this method, you can save money by ordering a "base" box and building on it with customized, beautifully designed stickers. Another bonus is the sticker’s practical use of keeping the box sealed and secured for shipping.
This idea allows you to spice up more basic box designs with different stickers for each product, season, or customer.
Folding Carton Boxes with Unique Shapes
There is no need to limit yourself to the typical cube box shape! Since folding boxes are usually printed and then cut, developing unique shapes is relatively simple.
Innovative shapes can make folding carton boxes a true work of art. Several examples include twisted carton boxes, octagonal cartons, or pyramid shapes. Some are more labor-intensive and costly than others, but for high-value specialty items, even the cost of more complex and impressive shapes might be easily justified.
Final Thoughts
You already know that packaging is more than just a way to send and display your products securely. An essential marketing tool sure to delight your customers and build your brand, folding carton boxes will provide you with easily-stored packaging and endless options for customizable printing, stickers, and unique designs.
