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Get tips, trends, and strategies for innovative retail packaging design.
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What is PDQ Packaging and What is it Used for?
In the competitive world of retail marketing, it can be challenging to make your product stand out....
8 Mistakes to Avoid With Package Engineering
Running a company requires a constant balancing act between increasing profits and reinvesting in...
How Much Does Product Packaging Cost in 2023?
Updating your product packaging can boost sales and attract new customers—but many brands are...
What is a Packaging Engineer and Why Your Brand Needs One
Packaging is a crucial part of advertising products, communicating brand values, and protecting...
Product Packaging Trends for 2023
In the fast-moving world of product packaging, it pays to stay ahead of the curve. Packaging only...
How to Sell Your Product to Big Retailers
Landing your product on the shelves of a big retailer can boost sales exponentially. But with...
Product Merchandising: 5 Tips for Success
Product merchandising is like curating an art museum. Brands must ensure that every product...
What Does a Point of Purchase Display Cost?
Studies show that consumers trust physical advertising more than digital ads. As the public moves...
3 Examples of Amazing Point of Purchase Displays
An eye-catching Point of Purchase display (POP) can make a sale from across a crowded store. Think...
10 Types of Eco-Friendly Packaging For Your Products
As plastic pollution devastates ecosystems worldwide, consumers are increasingly interested in...
Packaging Mockup vs. Packaging Sample: What's the Difference?
Packaging comprises a significant percentage of your product's total retail cost. Before making a...
How to Plan a Product Packaging Sample
A single contract with a big box store like Costco or Sam’s Club can change a brand’s fortune...
Choosing Materials for Sample Packaging
Think of product packaging as a brand’s “first impression” with a potential buyer. Even if you have...
What is Package Engineering?
As supply chain challenges derail global commerce, many brands are turning to packaging engineers...
Why Brands Should Get Sample Packaging Before Ordering
One of the most important aspects of a successful product is its packaging. Even the smallest...
Types of Packaging Samples
Data indicates that 70% of consumers make purchasing decisions based on product packaging. That’s...