Types of Packaging Samples

Data indicates that 70% of consumers make purchasing decisions based on product packaging. That’s why most businesses test various types of packaging samples before deciding on a final design to represent their brand.
Before committing to a large order, make sure your product packaging is aesthetically pleasing, cost-effective, and structurally sound. If you work with a qualified supplier, they can usually send samples in a matter of days, allowing for agile decision-making and accommodating last-minute pitches.  

Let’s take a deeper dive into what types of packaging samples are available and what to expect from each option.

What are Packaging Samples and Why Do You Need Them?

As the name implies, packaging samples are mock-ups of product packaging that provide companies with options before they invest in a full order. Samples give you the opportunity to pinpoint the best choice for your product without paying for a full production run.

Samples are delivered within days by packaging companies with in-house design and production capabilities, while others might take weeks. 

If you like what you see, you might then opt for pre-production or factory sample, which are fully-rendered, finished pieces that come off the production line. These professionally printed samples are best if you want to see a small run before committing to a larger order.

If you need your samples immediately and only require a general idea of their appearance, consider a digital printed sample. It won’t look exactly like the finished product but it should give you a good idea of the final design.

White and proof samples are professionally produced and cut using Computer Aided Design (CAD) technology but lack the crispness of a pre-production sample. White samples may look good and fit the correct dimensions, but they might not match the material integrity of a factory sample.

Enlist a qualified packaging company to get the look and feel of your packaging right before you commit. In addition to saving money and avoiding potential miscommunications, packaging samples are a convenient tool when pitching to a new retailer. 

For example, online retailers like Amazon have very strict packaging requirements, as do club stores like Costco and Sam’s Club. By focusing on different types of packaging samples for different outlets, you can pitch with specificity and allow your products to speak for themselves.

Types of Packaging to Choose From

If you partner with a product packaging company, the sky's the limit when it comes to materials, design, size, and cost. From luxury packaging options to inexpensive plastic and paperboard, find packaging samples that reinforce your specific brand image.

A packaging sample supplier will walk you through the complicated retail process for outlets like Amazon, BJ’s, and Costco, in addition to offering essential advice to optimize your product packaging. For example, if you have a high-end product, you may want to consider luxury packaging like a rigid gift box to highlight your merchandise. Or, if you have a visually interesting product, consider clear PET packaging so customers can view your product before making a purchase.

There are endless types of packaging available, from folding cartons to lithium corrugate and laminated subscription boxes. Regardless of your packaging needs, you should be able to count on a packaging expert to showcase your products and keep costs competitive.

How Customizable are Packaging Samples?

No two products are exactly the same and packaging should match that individuality. With a packaging sample supplier who offers high-end and luxury packaging, all work tends to be completely custom made. There is no standard design, size, or composition, so you can tailor packaging to fully represent your brand image and product specifications. 

If your products don’t fit into a standard packaging design, you’ll want to partner with a sample supplier who offers more imaginative and unorthodox packaging. For example, you might need to figure out how to package a product in rounded or octagonal boxes for an affordable price. A sample supplier can help you figure out exactly which type of packaging your product needs.

Related Content: How to Choose the Right Packaging Company

What is a Sample Packaging Turnaround Time?

Imagine a major retailer like Costco approaches your brand, and you have a pitch meeting that could lead to a lucrative deal. These retailers require professional sample packaging before they even consider a pitch, so you need a high-quality design with a fast turnaround. 

Depending on the deadline you’re working with, partnering with a packaging company with in-house cut and design capabilities and advanced shipping logistics can make all the difference. For a basic and eye-catching sample package that can meet most needs, an experienced packaging company can deliver within a few days. Polished factory samples are also substantially faster with an on-site CAD table, an in-house structural engineer, and an experienced graphic department. These highly rendered samples can take as little as two weeks with in-house production, while companies that outsource packaging could have you waiting months.

Gain Access to New Markets with Stunning Packaging Samples

Marketplaces from e-commerce to big box stores require high standards from their vendors. Stand out from the pack and nail pitches with beautiful, low-cost packaging samples. Options range from high-end production samples to white samples and digital printed samples. 

If you’re considering a packaging upgrade, reach out to a trusted packaging company for a no-obligation quote today.