RIGID BOXES

This is especially true when companies have a goal for their product packaging to reflect the high-quality of the item. Rigid boxes are synonymous with items of luxury. From jewelry to the latest smartphones, and from fine leather goods to extravagant silk scarves, these types of items almost always come packaged in custom rigid boxes. As a result, consumers are automatically programmed to recognize luxury when items come packaged in rigid boxes, and why retailers see healthy revenue increases when switching from their old product packaging to high-quality rigid boxes.

Rigid boxes stand out as the trademark of luxury in the world of retail packaging, and there are many reasons for this. First, rigid boxes are usually four times thicker than a standard folding carton. They also tend to have less printing so not to detract from the high-quality construction and texture.

It is common for brands to add exterior embellishments to rigid boxes. Water-based and UV coatings are the most common options and can come with a glossy, shiny finish or a dull matte finish. Rigid boxes can also come in high-quality colored plastic solutions, leather and wood finishes, metal finishes, and other materials that hint at a desired aesthetic. For example, custom rigid boxes giving a worn metal look could compliment a product associated with the rustic and industrial style, while a clean white rigid box with an embossed surface could compliment a brand with products that are modern in design.